Gregory Kivenzor

Senior Advisor for Central and Eastern Europe

Global Affairs

Dr. Gregory Kivenzor is a Professor in the Field at the School of Business and Senior Advisor to
Vice President of Global Affairs focusing on Central and Eastern Europe.

Over the years, he has gained extensive experience in academia and the corporate world.
Throughout his career, he has followed three main directions that have led to his success:
innovative thinking, strategic approach, and cross-cultural communications.

Greg researched, developed, and marketed innovative high-tech products and services, resulting
in 15 patented inventions, dozens of academic papers, and professional presentations.
Transitioning to academia, he applied a strategic approach to teaching advanced courses in
global marketing and innovation management. Connecting marketing theories to business
practices, he draws from his personal experience examples of dealing with sophisticated
customers like IBM, Intel, and Bell Helicopter.

In his scholarly studies of cross-cultural marketing, he developed new frameworks integrating
concepts of sociology, psychology, and behavioral economics. The outcomes of his research
were published in academic journals, included in three marketing textbooks, and presented at
scholarly conferences in Europe and the Americas. Greg is actively involved with the Academy
of Marketing Science, taking leadership roles, chairing tracks, and co-chairing the first post-
COVID 2022 Annual Conference (Monterey, CA). He is currently a Co-Chair of the 2025 World
Marketing Congress to be held in Dijon, France. The Fulbright Foreign Scholarship Board
designated him as a Fulbright Specialist 2023-2026 and appointed him a leader of the upcoming
international project.