Branding

Wordmark Usage

  • When sponsoring an event, use the UConn Global wordmark, unless multiple Global units are co-sponsoring. In that case, use the main UConn Global wordmark.
  • When co-sponsoring an event, use the UConn Global wordmark, unless multiple UConn units are co-sponsoring. In that case, use the main UConn wordmark with all co-sponsoring units listed. Marketing materials should not include multiple UConn wordmarks. See incorrect uses on the UConn Brand Standards page.
  • When placing a file on a background other than white, use a PNG file to avoid having a white box around the wordmark/logo. The PNG file allows for a transparent background that will integrate easily with your graphic.
  • Do not combine wordmarks or logos. Do not add names, other fonts, or graphics. Never add names or graphic.
  • For more branding guidelines, visit the UConn Brand Standards page.

UConn Global Wordmarks

Below are links to department-specific folders containing approved UConn Global wordmarks for each unit within the Office of Global Affairs. These wordmarks are intended for official use in digital and print materials and are formatted for consistency with UConn brand standards. Access to these folders is limited to individuals within the Office of Global Affairs. If you require access and do not currently have it, please email global@uconn.edu. If your department is launching a new initiative or program and you need a custom logo or wordmark created, please reach out to the Global Communications team at globalcommunications@uconn.edu with details of your request.

UConn Wordmarks

For information on UConn Wordmarks use and access to other UConn relate logos, please visit the UConn Brand Standards page for the most up to date information.