The UConn Global Knowledge Base is a centralized resource providing technical support and guidance for UConn Global staff.

This portal outlines communication, branding, and content management standards for the University of Connecticut’s Office of Global Affairs and its affiliated units. These standards ensure that messaging across the organization remains consistent in tone, style, and content—helping to build a strong, unified brand identity. By streamlining workflows, these guidelines also reduce the need for revisions and save time.

For additional questions, please email globalcommunications@uconn.edu.

Key Topics Include:

• Accessibility – Provides essential knowledge and best practices to ensure all content is inclusive and accessible to diverse audiences.
• Branding – Outlines guidelines for using UConn and UConn Global wordmarks and logos, ensuring consistent and proper representation across materials.
• Content Creation – Provides recommendations for submitting event listings and visual content, with design tips and platform-specific formatting standards.
• Photography – Emphasizes ethical photography practices, including obtaining consent, respecting copyright, and ensuring appropriate content use.
• Press Releases – Step-by-step guidance on writing and distributing press releases, with tips on structure, tone, content, and effective media outreach.
• Social Media – Offers strategies for managing social media platforms, including content planning with Planable, engagement tactics, and performance analytics.
• UConn Today Request – Instructions for submitting content to UConn Today, including submission criteria, timelines, and tips for increasing publication on other platforms.
• Websites – Covers best practices for creating and managing official web content, including formatting, accessibility, and maintaining a professional tone.