Each platform offers unique features and serves distinct purposes for engagement. To ensure your content is optimized for each platform, it's important to follow best practices for sharing links and other interactive elements.
Do not include QR codes or links on graphics, as they cannot be accessed via social media platforms.
For Facebook, Instagram, and Threads, add links to Linktr.ee and link that in the bio.
For LinkedIn, Pinterest, X, and YouTube, include links in the caption.
Below, you'll find the specific platform purposes and requirements for effectively sharing content
| Purpose | Graphic Requirements | Caption Requirements | |
| Building community by sharing content for prospective and current students, as well as their families. | |||
| Reaching a broader student audience with important event updates and engaging content through stories, reels and posts. | |||
| Managing partner relationships and discussing international collaborations, events, and signings. | |||
| Sharing visually appealing content that highlights Global Affairs initiatives and interests. | |||
| Threads | Engaging in real-time conversations, sharing quick insights from university leaders and professors, and sparking discussions to drive traffic to the Global Affairs website. | ||
| X | Providing insights from university leaders and professors to spark discussions and drive traffic to the Global Affairs website. | ||
| YouTube | Engaging a wide audience with video content such as lectures, interviews, and event highlights. |