The UConn Global Knowledge Base is a centralized resource providing technical support and guidance for UConn Global staff. All staff members are encouraged to contribute by completing this form.

This portal outlines communication, branding, and content management standards for the University of Connecticut’s Office of Global Affairs and its affiliated units. These standards ensure that messaging across the organization remains consistent in tone, style, and content—helping to build a strong, unified brand identity. By streamlining workflows, these guidelines also reduce the need for revisions and save time.

For additional questions, please email globalcommunications@uconn.edu.

Key Topics Include:

• Branding
  Guidelines for the use of UConn and UConn Global wordmarks and logos, including how to properly incorporate them into materials. Covers rules on visual consistency, such as avoiding logo distortion, improper placement, and combining wordmarks.
• Websites
  Best practices for official web content and communications. Includes formatting guidelines, links to official UConn Global Affairs websites, and tips for maintaining a professional tone.
• Press Releases
  Step-by-step instructions on writing and distributing press releases. Topics include structure, content, tone, common pitfalls, and tips for effective outreach.
• Social Media
  Guidance on managing social media platforms using tools like Planable. Includes content submission processes, engagement best practices, and how to use analytics to optimize performance.
• Content Creation
  Recommendations for submitting event listings, graphics, and social media posts. Covers design tips, platform-specific formatting, and the importance of consistent fonts, colors, and visuals.
• Photography
  Ethical standards for photography, including obtaining consent, respecting copyright and privacy, and avoiding inappropriate content.