The “2025 Communications Guidelines” document outlines standards for communications, branding, and content management for the University of Connecticut’s Global Affairs and related units. The following page ensure that messages across the organization are consistent in tone, style, and content, which helps in building a coherent brand identity. It streamlines processes and saves time by reducing the need for revisions. Should you have any additional questions please email globalcommunications@uconn.edu. Key topics include:

1. Branding: Usage of UConn and UConn Global wordmarks, logos, and the correct way to incorporate them into materials. It provides clear rules on how to maintain consistency in visual identity, such as avoiding distorted logos, combining wordmarks, or improper background placement.
2. Websites & Emails: It includes links to official UConn Global Affairs websites, provides email formatting guidelines, and emphasizes the importance of professional communication.
3. Press Releases: Instructions on writing effective press releases, including structure, content, style, distribution, and common mistakes to avoid.
4. Social Media: Guidance on using social media platforms, including the scheduling platform “Planable,” content submission procedures, best practices for engagement, and using analytics to improve content strategy.
5. Content Creation: Best practices for submitting events, graphics, and social media posts, including tips on how to format and design them for different platforms. It also highlights the importance of using consistent fonts, colors, and properly formatted visuals for each platform.
6. Photography: The guidelines emphasize the importance of ethical practices in photography, including obtaining consent, avoiding inappropriate content, and respecting copyright and privacy.