Each platform offers unique features and serves distinct purposes for engagement. To ensure your content is optimized for each platform, it's important to follow best practices for sharing links and other interactive elements.
Do not include QR codes or links on graphics, as they cannot be accessed via social media platforms.
For Facebook, Instagram, and Threads, add links to Linktr.ee and link that in the bio.
For LinkedIn, Pinterest, X, and YouTube, include links in the caption.
Below, you'll find the specific platform purposes and requirements for effectively sharing content
Social Media Platform Guidelines
| Purpose | Graphic Requirements | Caption Requirements | |
| Building community by sharing content for prospective and current students, as well as their families. | Utilize Canva templates for up-to-date requirements. | Friendly and informative tone; include links or calls to action; keep it under 2–3 sentences for engagement. | |
| Reaching a broader student audience with important event updates and engaging content through stories, reels and posts. | Utilize Canva templates for up-to-date requirements. | Concise and engaging; use emojis and hashtags thoughtfully; strong call to action or prompt. | |
| Managing partner relationships and discussing international collaborations, events, and signings. | N/A | Professional and informative; emphasize impact and collaboration; tag relevant institutions or partners. | |
| Sharing visually appealing content that highlights Global Affairs initiatives and interests. | Utilize Canva templates for up-to-date requirements. | Descriptive but brief; keyword-rich for searchability; highlight program or visual theme. | |
| Threads | Engaging in real-time conversations, sharing quick insights from university leaders and professors, and sparking discussions to drive traffic to the Global Affairs website. | N/A | Short, informal, and conversational; max ~500 characters; use 1 meaningful hashtag; include mentions or links where relevant. |
| X | Providing insights from university leaders and professors to spark discussions and drive traffic to the Global Affairs website. | N/A | Concise and informative (under 280 characters); use 1–2 hashtags; include mentions or links where relevant. |
| YouTube | Engaging a wide audience with video content such as lectures, interviews, and event highlights. | Utilize Canva templates for up-to-date requirements. | Clear and keyword-rich descriptions; include timestamps, links, and speaker names; use engaging video titles; include credits. |